ABOUT ME
Hi, I’m Abin Varghese — a B.Com graduate and an enthusiastic digital marketing student. I’m passionate about the world of online branding, content creation, SEO, and social media marketing. Currently, I’m building my skills in areas like Google Ads, analytics, and email marketing. I love exploring how data-driven strategies and creative campaigns can grow businesses in the digital space. Always eager to learn and stay updated with the latest trends in digital marketing.
SERVICES
As a Freelance digital marketing expert in ernakulam, am provide you these services
SEO
Search Engine Optimization, is the practice of improving a website’s visibility in search engine results, like Google, for specific keywords or phrases. The goal is to attract more organic (unpaid) traffic to a website by optimizing its content, structure, and user experience, making it more appealing to both users and search engines.
WEB DEVELOPMENT
Web development is the process of building, creating, and maintaining websites and web applications. It encompasses a wide range of tasks, including web design, web publishing, web programming, and database management. In essence, it’s about creating the digital tools and experiences users interact with online.
CONTENT MARKETING
Web content marketing is a strategic approach to attract, engage, and retain a target audience online by creating and distributing valuable, relevant, and consistent content. It focuses on building relationships with potential customers and establishing a brand’s expertise and authority through various digital assets like blog posts, videos, and social media content. Ultimately, the goal is to drive profitable customer actions, such as website visits, lead generation, and sales.
SMM
SMM is a powerful approach to digital marketing that uses social media platforms to engage your audience, increase brand awareness & increase web traffic.
WEBSITE
Web designing and development have a crucial role in ensuring that your online presence is both visually appealing and user-friendly.
SEM
Search Engine Marketing (SEM) uses paid ads to help your website stand out on search engines, bringing in the right people and boosting your chances of turning visitors into customers.
IMPORTANCE OFDIGITAL MARKETING
Digital marketing has gained prominence today thanks to the massive proliferation of personal digital devices like desktops, laptops, smartphones, and tablets. Over 5 billion people – 65% of the world’s population – spend close to 7 hours a day online. It is expected that by 2025, there will be 6.5 billion internet users globally. That should tell you how important it is to tap into this market; can you imagine the impact of digital marketing when so many people are online for such long periods?
Traditional marketing methods like running ads in print media and television, billboards or hoardings on roads, flyers, etc. have severe limitations when it comes to reach. Not to mention that print media ads are on their way out almost, as readership is swiftly dwindling.
One of the biggest digital marketing advantages is that it helps you reach millions of people all over the world; this is especially important in a world that’s increasingly becoming more digital by the day.
WHAT IS DIGITAL MARKETING?
Digital marketing, also known as online marketing, is the promotion of brands using the internet and other forms of digital communication to connect with potential customers. This includes a wide range of activities like search engine optimization (SEO), social media marketing, email marketing, and online advertising. Essentially, it leverages digital channels to reach and engage with target audiences.
What is the difference between digital marketing and digital advertising?
Digital marketing allows businesses to raise brand awareness, share information about products, engage with the audience, and monitor online reputation. Digital advertising allows businesses to advertise and promote products, offer discounts or specials, and attract buying customers. Simply put, digital marketing establishes a target consumer audience while digital advertising drives this audience to sales
How is AI changing digital advertising?
Today's consumers expect brand interactions to feel customized to their needs, and AI can help make that possible. AI enables marketing professionals to tailor campaigns by analyzing customer behavior and preferences, delivering highly personalized experiences from product recommendations to targeted advertisements.
What are the top marketing trends in 2025
In 2025, some of the leading marketing trends include AI-driven content creation and personalization, the continued rise of short-form video and livestream shopping, the growing importance of voice search and conversational AI, strategic use of micro-influencers, and a strong shift toward first-party data strategies in response to privacy regulations. Consumers are also gravitating toward brands that demonstrate clear values and commitments to sustainability
PROFICCIENCY
Blogs
Top Digital Marketing Trends to Watch in 2025
Discover the top digital marketing trends of 2025, from AI-driven personalization to immersive social commerce. Stay ahead with short-form videos, voice search, and data-first strategies.